Gemdale Brand
brand idea
brand vision

Be the Most Valuable Chinese Real Estate Enterprise with a Global Presence

Adhering to the philosophy of operating in a sincere, human-oriented, scientific and thoughtful way, through continuous expansion in real estate-related sectors, and with innovative thinking and untiring pursue of quality in providing products and services to customers, Gemdale is committed to providing excellent products and services, contributing wealth to the government and the public, creating stable return for its shareholders and partners, and providing excellent opportunities of career development for its staff. With global vision and practices, Gemdale will constantly make new breakthroughs to become the most valuable Chinese real estate enterprise with a global presence.

Brand Mission

The Science Of Living

Gemdale adheres to its visionary foresight and scientific practices, and exerts them to the full to build ideal homes for the privileged elites, with a view to create quality life beyond imagination.

As regards products, Gemdale creates value for its products in a scientific approach to realize the essence of living, as a result, the competitive edge of its products improved from functional towards performance in order to closely meet the needs of people. As regards corporate management, Gemdale emphasizes scientific modern management which respects business logic and aims to achieve sustained development through synergic and rational growth. As regards corporate culture, Gemdale emphasizes scientific development. With its integrity, innovation and balanced development, Gemdale secures its sustained capability to grow vigorously.

Brand personality

Foresight: the guiding thoughts of Gemdale’s Operations

Science leads to Gemdale’s extraordinary foresight and perceptive insight into the market and consumers, persistent pursuit of new thoughts and implementation of new methodology. Moreover, the innovation of Gemdale goes beyond its products and the quest for profit, and focuses mainly on the new value of human-oriented living. As the essence of innovation, the foresight of Gemdale is reflected in its leading market presence and capability of resource integration.

Caring: the Internal Driving Force of Gemdale Group

Science increases the strength of care. By focusing on the extreme care for its stakeholders and serving its customers in all aspects, Gemdale creates value for all its stakeholders. Gemdale’s care is human-oriented, value-based and everlasting.

Professionalism: Gemdale’s Ways of Doing Things

Science leads to Gemdale’s extraordinary foresight and perceptive insight into the market and consumers, persistent pursuit of new thoughts and implementation of new methodology. Moreover, the innovation of Gemdale goes beyond its products and the quest for profit, and focuses mainly on the new value of human-oriented living. As the essence of innovation, the foresight of Gemdale is reflected in its leading market presence and capability of resource integration.

Sincerity: the Attitude of Gemdale Group

Science gives Gemdale a sincere attitude. Based on the high respect for its customers, Gemdale devotes to act bona fide, enhances faithful partnership, and upholds a trustworthy and reliable personality. The sincerity of Gemdale is represented by its sincere and trustworthy attitude, honest and faithful practices, and reliable products and services. The sincerity of Gemdale originates from self-confidence, and is proven by proactive participation and transparency in operation.
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